Human & Business Development

Marketing , Business & Automotive

Introduction to Cognitive Biases & physiology

1000 LE

1 Day
What Are Cognitive Biases
List and Types of Biases
4 Examples of Cognitive Biases
Examples in Business and Everyday Life
Role of Biases in Decision Making
Popular Experiments
Some Ways to Overcome Your Biases
Ikea the Idea.
The Avengers ( End Game ).
Marvel vs Disney .
Egyptian Automotive Market Pricing.
China & the New Challenge of EV.
Tesla Fake Vs Rea
Toyota Way & Lexis the Legend
Mercedes Case Study
The Golden Rules
The Golden circle of Innovation
Why Apple Failed Where xiaomi was

Business , Marketing & Decisions ( Be A Part Of the Game ).

1500 LE

2 Day x 5 hr.
How Does Marketing strategies works
Master Your Mind & Learn New Strategies to Improve the Quality of Your Thinking .
Status quo bias
Jar Of Jam
Pepsi Vs Coca Cola
The Curse of Knowledge Dunning-Kruger Effect
The Hallo Effect
The anchoring bias
Audi vs BMW vs Lexus.
The hindsight bias
The misinformation effect
The actor-observer bias
The availability heuristic.
Nike & The Golden Role.
lancia the Legacy.
Cristiano Ronaldo & Bugatti .

Forecasting on Business

3000 LE

3 sessions
Features Common to All Forecasts
Elements of a Good Forecast
Forecasting and the Supply Chain
Steps in the Forecasting Process
Forecast Accuracy
High Forecasts Can Be Bad News
Qualitative Forecasts
Forecasts Based on Time-Series Data
Associative Forecasting Techniques
Monitoring Forecast Error
Choosing a Forecasting Technique
Using Forecast Information
Computer Software in Forecasting (Liverpool , Moneyball .....)
Solved Problems 117
Discussion and Review
Critical Thinking Exercises 124

SERVICE SELLING TECHNIQUES

500 LE

1 Day x 5 hr.
Identify Service Sales Opportunities
Explore Customer Behavioral Styles
Practice Effective Sales Strategies
What we sell
When we sell
Who we sell to
How we sell

Intro to MRP and ERP

1000 LE

An Overview of MRP
MRP Inputs
MRP Processing
MRP Outputs
Other Considerations
Case Studies

BUSINESS DEVELOPMENT

Service Center Business Management

100$

•The benefits and structure of the B.M. Report

•B.M. Report KPIs, with particular focus on the R.O.S. (Return On Sales) and on Aftersales Absorption.

•The difference between strategy and tactic, and the main models of strategic planning

•Improvements in operational and commercial capabilities

Business Management KPIs

150$

•Optimization of Company margins by fully exploiting our opportunities and resources

•company costs and analysis of concrete cases

•Root cause Analysis Method ( Fishbone ,.......

•Types of Wastes & How To Control

•Action Plan Methods.